A fully custom WordPress and WooCommerce eCommerce build for a premium hair supplier – featuring a bespoke wholesale portal, multi-gateway payment integration, a custom 2,000-product import script, and ongoing SEO and social media management. Launched March 2025.
Elite Hair Supplier is a premium online hair products retailer serving both retail customers and wholesale buyers across Australia. Launched in March 2025, this project presented EG Solutions with an exciting and technically demanding brief — to design and develop a fully custom eCommerce platform capable of handling a large product catalogue, dual retail and wholesale customer journeys, and multiple payment gateways, all within a polished and conversion-focused storefront.
We designed and developed a fully custom eCommerce website on WordPress and WooCommerce — built from the ground up to reflect the premium nature of the Elite Hair Supplier brand. Every aspect of the design was crafted to create a seamless, engaging shopping experience that drives confidence and encourages purchase. The site is fully responsive across desktop, tablet, and mobile, ensuring a consistent and high-quality experience for every customer regardless of device.
To maximise conversion and accommodate the broadest range of customer preferences, we integrated three payment gateways — PayPal, Stripe, and Afterpay. The inclusion of Afterpay is particularly significant in the Australian hair and beauty market, where buy-now-pay-later has become a key driver of purchase decisions for retail customers.
A standout feature of the Elite Hair Supplier platform is its fully custom wholesale system — developed entirely in-house by our team. Wholesale customers can register directly on the site and apply for a wholesale account. Applications are reviewed and approved by the admin team before wholesale pricing and access are unlocked. This bespoke solution gives Elite Hair Supplier complete control over their wholesale channel while delivering a professional, self-serve experience for trade buyers.
With approximately 2,000 products to be imported from the supplier catalogue, a manual approach was never an option. Our development team wrote a fully custom import script to automate the transfer of the entire product range — including product names, descriptions, pricing, categories, and imagery — into WooCommerce accurately and efficiently. The result was a fully populated, launch-ready store with a clean, consistent product catalogue from day one.
EG Solutions provides Elite Hair Supplier with managed Australian-based web hosting and regular ongoing maintenance — covering performance monitoring, security scanning, software updates, and scheduled backups. For an active eCommerce business, uptime and site security are mission-critical, and our managed hosting ensures the store is always fast, secure, and available.
Beyond the build, EG Solutions provides Elite Hair Supplier with ongoing monthly organic SEO and social media management services. Our SEO programme is focused on growing the store’s visibility in Google for high-intent product and category search terms, driving consistent organic traffic to the store. Our social media management supports brand awareness and audience engagement — building a loyal community around the Elite Hair Supplier brand and feeding the top of the eCommerce funnel with warm, engaged traffic.
See a project you love? We can create something just as powerful for your business.