Dual-brand website architecture – two fully distinct sub-sites within one domain, each with its own colour palette, navigation, page structure, and project portfolio, unified under a single landing experience.
The Prime Group is one of NSW’s most established building contractors, with decades of award-winning work spanning commercial construction, industrial facilities, education, and adaptive heritage restoration. EG Solutions was engaged to design and develop a digital presence that matched the calibre of their built work – professional, structured, and capable of showcasing a portfolio of over 100 completed projects.
The Prime Group operates two distinct divisions – Prime Constructions and Prime Projects – each with its own identity, service offering, project history, and target audience. The challenge was to house both divisions under a single domain while giving each its own distinct visual identity, colour scheme, and content structure. Visitors needed to immediately understand the two sides of the business and navigate to the division relevant to them – without confusion or cross-over.
After extensive planning sessions in coordination with the team at RP Collective, we designed a unified landing page at theprimegroup.com.au that presents both divisions side by side, allowing users to choose their path – Constructions or Projects – from the moment they arrive.
Dual-brand website architecture – two fully distinct sub-sites within one domain, each with its own colour palette, navigation, page structure, and project portfolio, unified under a single landing experience.
Custom landing page – a clean entry point that introduces The Prime Group’s leadership team, awards history, and directs visitors to the appropriate division.
Project portfolio system – over 100 individual project pages, each with descriptions, imagery, and categorisation, uploaded and structured in coordination with RP Collective.
Leadership team section – showcasing the executive and management team with professional photography and titles.
Awards showcase – a chronological display of Master Builders Association Excellence in Construction Awards dating back to 2007.
Responsive, professional design – reflecting the quality and reputation of one of NSW’s leading construction groups.
A polished, structured web presence that clearly communicates The Prime Group’s expertise, scale, and dual-division capability – giving construction clients and project stakeholders a professional entry point to one of Sydney’s most respected building firms.
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