Your Online Store Should Be Your
Powerful Hardest-Working
Sales Channel.
In today's digital economy, your eCommerce website isn't just a storefront - it's your 24/7 revenue engine. Every pixel, every interaction, every millisecond of load time directly impacts whether a visitor becomes a customer or bounces to your competitor. That's why choosing the right eCommerce design partner isn't just a business decision - it's an investment in your future growth.
At EG Solutions, we don't build template-based online shops. We architect custom eCommerce experiences that are strategically designed around your brand, your customers, and your commercial goals. With over 15 years of proven expertise and hundreds of successful online stores launched across Australia, we bring a rare combination of design artistry, technical precision, and deep conversion science to every project we undertake.
Whether you're a boutique brand selling handcrafted products, a growing retailer ready to scale nationally, or an enterprise operation managing thousands of SKUs - we have the expertise, the technology, and the strategic thinking to build an online store that doesn't just compete but dominates your market.
We architect custom eCommerce experiences designed around your brand, your customers, and your commercial goals — engineered to convert and built to scale.
We Build on the Platforms
That Build Empires
We don’t force you into a one-size-fits-all platform. Instead, we recommend the right technology stack based on your business model, growth trajectory, product catalogue complexity, and budget. Here’s where we excel:
WooCommerce powers over 28% of all online stores globally, and for good reason. Built on WordPress, it gives you complete control over your store with no monthly platform fees. We leverage WooCommerce’s extensibility to build custom product configurators, advanced shipping calculators, subscription models, and multi-vendor marketplaces. Combined with our performance optimisation expertise, your WooCommerce store will load in under 2 seconds and rank higher on Google.
Shopify is the platform of choice for brands that need reliability at scale. From custom theme development to advanced Shopify Flow automations, we build Shopify stores that handle flash sales, international expansion, and complex inventory management without breaking a sweat. Our Shopify Plus builds include custom checkout experiences, wholesale channels, and multi-currency storefronts for brands ready to go global.
For businesses managing thousands of products, complex pricing rules, multi-warehouse inventory, and B2B/B2C hybrid models, Magento remains the gold standard. Our certified developers build Magento solutions with advanced product segmentation, custom ERP integrations, and AI-powered personalisation engines that drive average order value through the roof.
When off-the-shelf platforms can’t keep up with your vision, we build custom. Using headless commerce architecture with frameworks like Next.js, React, and APIs from Shopify or BigCommerce, we create lightning-fast, infinitely flexible storefronts that deliver sub-second page loads and app-like shopping experiences that blow customers away.
Why Leading Australian
BrandsChoose Us
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01
Conversion-First Design Philosophy
Beautiful design means nothing if it doesn’t sell. Every design decision we make - from button placement to colour psychology to checkout flow - is backed by conversion rate optimisation (CRO) data. We don’t design to win awards (though we do). We design to win customers. Our stores consistently achieve conversion rates 2–3x above industry average.
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02
Revenue-Focused Strategy
Before we write a single line of code, we immerse ourselves in your business. We analyse your competitors, map your customer journey, study your margins, and identify your highest-value opportunities. This strategic foundation means your store isn’t just pretty - it’s a precision-engineered revenue machine built to maximise your return on every dollar spent.
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03
Performance Obsessed
Google has confirmed that page speed directly impacts search rankings and conversions. A one-second delay can cost you 7% in conversions. That’s why we obsess over performance. Our stores are engineered for sub-2-second load times with optimised images, clean code, CDN integration, and server-side caching. Fast stores sell more - it’s that simple.
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04
SEO Built Into the DNA
An online store that can’t be found is a store that can’t sell. We bake SEO into every layer of your eCommerce build — from semantic HTML structure and schema markup to optimised product descriptions, intelligent internal linking, and technical SEO that search engines love. Our clients regularly achieve first-page rankings for their target product keywords within 90 days of launch.
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05
Full-Service Partnership
We’re not a design shop that hands over files and disappears. We’re your long-term eCommerce partner. From strategy and design to development, launch, marketing, and ongoing optimisation - we’re with you at every stage of growth. Our dedicated support team ensures your store stays updated, secure, and performing at its peak 365 days a year.
YEARS
HOSTING
Since 2019, EG Solutions has managed hosting and maintenance for businesses across Sydney, New South Wales, and Australia. We've never lost a client's data, never missed an SLA window, and have maintained a 100% security breach-free track record on our managed platform.
From Vision to Revenue:
How We Build Stores That Sell
Every successful online store follows a proven process. Here’s the battle-tested framework we’ve refined over 500+ eCommerce projects:
Discovery & Strategy
We start by deeply understanding your business, your customers, and your competitive landscape. Through detailed workshops, competitor audits, and customer persona mapping, we define the strategic blueprint that will guide every design and development decision. This phase includes defining your unique value proposition, mapping the ideal customer journey, identifying key conversion points, and establishing measurable KPIs for success.
Duration: 1 - 2 weeks.
UX Architecture & Wireframing
Before any visual design begins, we architect the user experience. Our UX designers create detailed wireframes and interactive prototypes that map out every page, every user flow, and every micro-interaction. You'll see exactly how your customers will navigate your store, find products, and complete purchases - all before a single pixel is designed. This eliminates surprises and ensures the final product is intuitive, efficient, and optimised for conversions.
Duration: 1 - 2 weeks.
Visual Design & Branding
This is where your store comes to life visually. Our senior designers craft high-fidelity mockups that reflect your brand personality while adhering to eCommerce best practices. Every element — typography, colour palette, imagery style, button design, product card layout - is purposefully chosen to build trust, evoke emotion, and drive action. We present multiple design concepts and refine collaboratively until you’re absolutely thrilled with the result.
Duration: 2 - 3 weeks.
Development & Integration
Our engineering team brings the design to life with clean, semantic, performance-optimised code. This phase includes responsive front-end development, back-end eCommerce platform configuration, payment gateway integration (Stripe, PayPal, Afterpay, Zip, eWAY, and more), shipping calculator setup, inventory management configuration, third-party tool integrations (CRM, email marketing, accounting software), and comprehensive SEO implementation. Every integration is tested rigorously to ensure flawless operation.
Duration: 3 - 6 weeks.
Testing & Quality Assurance
Nothing leaves our studio without passing our 200+ point quality assurance checklist. We test across all major browsers (Chrome, Safari, Firefox, Edge), all device types (desktop, tablet, mobile), all screen sizes, and multiple connection speeds. We conduct full transaction testing, security audits, load testing, accessibility compliance checks (WCAG 2.1), and SEO validation. Your store launches flawless - guaranteed.
Duration: 1 - 2 weeks.
Launch & Growth
Launch day is just the beginning. We manage the entire deployment process, monitor performance metrics in real-time, and provide dedicated post-launch support for 30 days included. Beyond launch, our growth services include conversion rate optimisation, A/B testing, SEO campaigns, Google Ads management, social media marketing, and ongoing design iterations based on real customer data. We’re invested in your long-term success.
Ongoing.
Enterprise-Grade Features.
Beautifully Executed.
Conversion-Optimised UX
Every user touchpoint is meticulously designed using heat-map data, user behaviour analytics, and A/B tested layouts to maximise your add-to-cart rate and minimise checkout abandonment.
Mobile-First Responsive Design
With over 70% of Australian online shopping happening on mobile devices, we design mobile-first. Your store will deliver a flawless, thumb-friendly experience across every screen size and device.
Secure Payment Gateway Integration
We integrate all leading Australian and international payment gateways including Stripe, PayPal, Afterpay, Zip Pay, eWAY, Square, and Apple Pay — all PCI-DSS compliant and secured with SSL encryption.
Advanced Product Management
Upload unlimited products with unlimited variations (size, colour, material, custom options). Create complex category hierarchies, product bundles, cross-sells, upsells, and dynamic pricing rules from an intuitive admin dashboard.
Intelligent Search & Filtering
Help customers find exactly what they need with AI-powered search, predictive autocomplete, faceted filtering by price, colour, size, brand, rating, and custom attributes.
Flexible Shipping & Tax Configuration
Configure flat-rate, weight-based, zone-based, or real-time carrier-calculated shipping. Set up GST, international tax rules, and automated shipping notifications to keep customers informed.
Bulletproof Security
Enterprise-grade security with SSL certificates, PCI-DSS compliance, automated backups, malware scanning, DDoS protection, two-factor authentication, and regular security patches.
Lightning-Fast Performance
Sub-2-second load times achieved through optimised code, compressed assets, CDN distribution, server-side caching, lazy loading, and next-gen image formats (WebP/AVIF).
SEO-Powered Architecture
Schema markup for products and reviews, clean URL structures, automated XML sitemaps, canonical tags, optimised meta data, breadcrumb navigation, and structured data for rich Google snippets.
Order & Customer Management
Comprehensive dashboard to manage orders, track fulfilment status, process refunds, manage customer accounts, segment audiences, and generate detailed sales analytics reports.
Email Marketing & Automation
Integrated abandoned cart recovery emails, post-purchase follow-ups, review request sequences, restock notifications, and personalised product recommendation campaigns.
Analytics & Conversion Tracking
Full Google Analytics 4, Google Tag Manager, Meta Pixel, and enhanced eCommerce tracking setup so you can measure every click, every conversion, and every dollar of revenue with precision.
We've Built Successful Stores
Across Every Industry
Every industry has unique eCommerce challenges. Our experience across diverse sectors means we understand the specific requirements, customer expectations, and competitive dynamics of your market:
Fashion & Apparel
Size guides, colour swatches, lookbook galleries, virtual try-on integration, seasonal collection management, and influencer-ready product pages.
Health & Beauty
Ingredient transparency, before/after galleries, subscription box models, auto-replenishment features, and regulatory compliance for TGA-listed products.
Food & Beverage
Perishable logic, delivery zones, meal kit subscriptions, and temperature-sensitive shipping.
Home & Furniture
Room visualiser tools, augmented reality preview, custom configuration builders, large-item shipping calculators, and showroom appointment booking.
Electronics & Tech
Specification comparison tools, compatibility checkers, warranty management, tech support integration, and detailed product spec sheets.
Wholesale & B2B
Tiered pricing, minimum order quantities, trade account applications, bulk discount calculators, quick reorder functionality, and custom quote request systems.
Florist & Gifts
Delivery date/time selection, occasion-based navigation, personalised message cards, add-on products, recurring delivery subscriptions, and same-day delivery logic.
Sports & Outdoors
Activity-based product filtering, gear compatibility guides, athlete endorsement showcases, event calendars, and community forum integration.
Trades & Construction
Product specification sheets, bulk ordering tools, account-based pricing, job site delivery scheduling, and integration with trade supplier catalogues.
Professional Services
Service packages with online booking, consultation scheduling, digital product delivery, membership/subscription management, and client portal access.
Real Numbers. Real Growth.
Real Revenue.
Seamless Integrations With
the Tools You Already Use
Your online store doesn't exist in isolation. We connect with over 100+ business tools to create a commerce ecosystem that automates workflows and eliminates manual processes.
Launch, Growth
& Enterprise
Tell us your goals and we'll recommend the best fit — then provide a fixed-price proposal tailored to your business. All quotes are delivered within 48 hours of your consultation.
You're starting out or going online for the first time. You need a professional, fast, mobile-ready website that builds credibility and generates your first enquiries — without overcomplicating it.
- Custom WordPress website design
- Up to 8 pages tailored to your business
- Mobile-first, fully responsive
- On-page SEO setup & Google Analytics
- Contact forms & call-to-action buttons
- Google Business Profile setup
- Australian hosting & SSL included
- 30-day post-launch support
You're already running a business but your website isn't working hard enough. You need a complete digital presence — beautifully designed, SEO-optimised, and built to generate consistent leads every month.
- Premium custom WordPress or eCommerce design
- Up to 20 pages including service & location pages
- Advanced UI/UX & conversion optimisation
- Full SEO strategy + monthly retainer option
- CRM, booking system or form integration
- Google Ads setup & management option
- Speed & Core Web Vitals optimisation
- 3 months hosting & maintenance included
- Ongoing support & priority response
You need more than a website. Custom web applications, AI automation, multi-location platforms, or full digital transformation. We scope, build, and support everything end-to-end.
- Custom web application development
- AI chatbots & business automation setup
- Multi-site or multi-location platforms
- API integrations with Xero, MYOB, CRMs
- Client portals & membership systems
- Enterprise email & Microsoft 365 setup
- Dedicated project manager
- White-label development for agencies
- Ongoing retainer & SLA support
eCommerce Web Design
FAQs
Ready for a Website
That Actually Works?
Book a free consultation with our Sydney team. We will review your current online presence, discuss your goals, and give you an honest assessment of what's possible - with no obligation to proceed.