When someone searches for your business — or a business like yours — the very first thing they see is your Google Business Profile. It appears before your website, before any paid ads, and before your social media pages. It shows your location on the map, your reviews, your hours, your photos, and a direct call button.
Yet most businesses either set their profile up once and forget it, or never optimise it properly in the first place. The result? Competitors with better-optimised profiles rank higher, attract more clicks, and win the customer — even when you're the better business.
Google My Business Optimisation (now called Google Business Profile) is the process of systematically improving every element of your listing so it ranks higher in Google Maps and the Local Pack, attracts more clicks, and converts more visitors into enquiries, calls, and visits.
A fully managed Google Business Profile service that maximises your visibility in Google Maps and the Local Pack — turning your free Google listing into a consistent source of calls, clicks, and foot traffic.
From initial profile setup through to ongoing management, review generation, and spam protection — we handle every element of your Google Business Profile so it consistently outranks competitors and converts searchers into customers.
For businesses without a Google Business Profile, or those with unclaimed or duplicate listings, we handle the complete setup and verification process. We establish your listing correctly from the start — category selection, service area configuration, and initial optimisation — so you don't waste months with a suboptimal foundation.
We optimise every field and signal within your Google Business Profile — keyword-rich descriptions, primary and secondary category selection, service listings, product showcases, attributes, business hours (including special hours), and website links. Each element is strategically configured to maximise relevance for your target keywords and service area.
Profiles with high-quality, regularly updated photos receive significantly more clicks and engagement than those without. We develop a photo strategy covering exterior, interior, team, products, and services — and implement a regular upload schedule that signals activity to Google and builds trust with potential customers.
Reviews are one of the top signals Google uses for local rankings — and the primary factor customers use to choose between businesses. We implement a structured review generation strategy, provide response frameworks for positive and negative reviews, and help you build an authentic, high-volume review profile that outranks competitors.
Regular Google Posts keep your profile active, drive engagement, and give Google additional keyword signals. We create and publish weekly or fortnightly posts covering your services, offers, events, and news. We also seed your Q&A section with frequently asked questions — controlling the narrative and providing useful information to potential customers.
Competitors using keyword-stuffed business names, fake addresses, or fake reviews can unfairly outrank legitimate businesses. We actively monitor the local search landscape for guideline violations, file spam reports with Google, and protect your listing from unauthorised edits — ensuring you compete on a level playing field.
A fully managed Google Business Profile service covers far more than a one-time setup. Every engagement includes ongoing monitoring, active management, and detailed reporting — so your profile remains optimised and protected month after month.
A comprehensive audit of your existing Google Business Profile identifying every gap, error, and missed optimisation opportunity. For new businesses, complete setup from scratch with strategic configuration from day one.
In-depth research into the best primary and secondary categories for your business type, plus keyword identification for your description and posts — ensuring maximum relevance for the searches that matter most.
Full setup and ongoing maintenance of your services and products section — with keyword-optimised titles, descriptions, and pricing that give Google additional context and customers the information they need to act.
Regular posts to keep your listing active and drive additional engagement. We plan, write, and publish posts on a consistent schedule — covering service highlights, offers, news, and seasonal content.
A structured process for generating a consistent flow of genuine reviews — including email sequences, SMS templates, in-person request scripts, and QR code assets that make it easy for happy customers to leave reviews.
Professional responses to every new review — positive and negative. We develop response guidelines aligned with your brand voice, and either draft responses for your approval or respond directly based on agreed protocols.
Regular photo uploads maintain an active, visually engaging profile. We manage what gets uploaded, when, and in what sequence — including guidance on what photography will have the greatest impact on clicks and engagement.
We populate your Q&A section with the questions prospective customers most commonly ask — and provide keyword-rich, helpful answers that build trust and give Google additional content signals.
Google allows public edits to Business Profiles. We monitor your listing for unauthorised changes — incorrect hours, wrong categories, removed photos — and restore correct information immediately when changes are detected.
Weekly tracking of your Local Pack and Google Maps rankings for target keywords — showing exactly where you appear in local results across your service area, and tracking movement over time.
We monitor your top local competitors' profiles for new reviews, posts, category changes, and ranking shifts — using those insights to ensure your strategy stays ahead of the competition at all times.
Clear monthly reporting on your Google Business Profile performance — searches, views, clicks, calls, direction requests, photo views, and review growth — so you always know what impact your profile is having.
We conduct a thorough audit of your current Google Business Profile — scoring every element against best practice and benchmarking your profile against the top-ranking competitors in your area. You receive a clear picture of where you stand and what needs to change.
We implement all core optimisations — category selection, keyword-rich description, services catalogue, attributes, photos, and business information. This foundational work often delivers noticeable ranking improvements within weeks of implementation.
We set up and launch your review generation system — equipping your team with the tools, templates, and processes needed to generate a consistent flow of genuine Google reviews from satisfied customers.
We establish a regular Google Posts calendar and Q&A management routine — keeping your profile active, adding fresh keyword signals, and engaging with potential customers who interact with your listing.
We continuously monitor your profile for unauthorised edits, track competitor activity, report guideline violations, and refine your optimisation strategy based on performance data — protecting your rankings and growing them over time.
While many agencies treat GBP optimisation as an afterthought, we treat it as a primary discipline. We stay current with every Google Business Profile update, algorithm change, and new feature — ensuring your profile always leverages the latest optimisation opportunities.
A Google Business Profile that was optimised six months ago and never touched since loses ground to actively managed competitors. We treat your listing as a live, dynamic asset — posting regularly, monitoring continuously, and updating whenever Google adds new features or changes its ranking signals.
Spam listings with keyword-stuffed names and fake reviews are rampant in local search. We actively monitor your competitive landscape, identify guideline violations, and file reports with Google — levelling the playing field so you rank based on merit, not competitor manipulation.
Our GBP optimisation clients consistently achieve top-3 Local Pack positions for their target keywords. We track your rankings weekly and report on the metrics that actually matter — calls, direction requests, website clicks, and profile views.
Month-to-month engagement with no lock-in contracts. We earn your business through consistent results — more calls, more clicks, higher Local Pack rankings. Our clients stay because their profiles keep performing, not because they're contractually obligated to.
EG Solutions has helped Sydney businesses achieve top-3 Local Pack positions through strategic Google Business Profile management. From trades and professional services to retail and hospitality, our GBP optimisation process consistently delivers more calls, more visits, and more customers from Google Maps.
Book a free consultation with our Sydney team. We will review your current online presence, discuss your goals, and give you an honest assessment of what's possible - with no obligation to proceed.