Website Redesign Services

Your Website Is Losing Clients.
Let's Fix That.

If your site looks outdated, loads slowly, or isn’t generating enquiries – it’s costing you money every single day. We redesign your website while protecting your SEO rankings, migrating your content, and building a site that actually converts visitors into paying customers.

94%
First impressions
are design-related
53%
Mobile visitors leave
if load time exceeds 3 seconds
75%
Judge credibility
by website design alone
68%
Online experiences
begin with a search engine
The Problem

An Outdated Website Is Your Most Expensive Liability

Most businesses don't realise their website is actively turning customers away. By the time someone reaches your site, they've already decided they need what you offer — a poor website experience is the only thing standing between you and a new client.

Slow Load Times Kill Conversions

Every additional second of load time decreases conversions. If your website takes more than three seconds to load, more than half your visitors are leaving before they even see your content. That's money walking out the door.

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Outdated Design Destroys Trust

Your website is often the first interaction a potential client has with your business. If it looks like it was built in 2015, visitors will assume your services are just as outdated. Design directly impacts how credible your business appears.

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Not Mobile-Friendly, Not Findable

Google uses mobile-first indexing, which means if your site isn't fully responsive, you're being penalised in search results. More than 60% of your visitors are browsing on their phones - if that experience is poor, they'll go to a competitor who offers a better one.

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Invisible to Search Engines

Older websites often lack proper schema markup, clean URL structures, optimised headings, and internal linking - all critical signals that Google needs to rank your pages. If your site isn't built with modern SEO in mind, you're invisible to the people searching for your services.

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No Clear Path to Conversion

Visitors land on your site but don't know what to do next. Without strategic calls-to-action, clear navigation, and a logical user journey, your website is a digital brochure rather than a lead generation machine.

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Security Vulnerabilities

Older websites running outdated plugins, themes, or CMS versions are prime targets for hackers. A security breach doesn't just cost you data - it costs you customer trust, search rankings, and potentially your entire online presence.

What's Included

Everything You Need for a Successful Website Redesign

We don't just give your website a fresh coat of paint. Our redesign process addresses every factor that determines whether your site generates business or gathers dust.

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Step One

Full Website Audit

Before we touch a single pixel, we conduct a thorough audit of your current website. This isn't a surface-level review — we dig into your analytics, crawl your site for technical issues, analyse your content performance, and benchmark you against competitors. The audit gives us a clear picture of what's working, what's broken, and what the redesign needs to achieve.

  • Technical SEO crawl and error identification
  • Page speed analysis across all devices
  • Content performance and gap analysis
  • Competitor benchmarking and opportunity mapping
  • Conversion funnel and user flow assessment
🛡️
SEO Protection

SEO-Safe Migration

The biggest risk of any website redesign is losing the SEO rankings you've built over the years. We eliminate that risk entirely. Our migration process preserves your URL structure, maps every redirect, migrates all metadata, and monitors rankings throughout the transition. Many of our clients see their rankings improve after a redesign because we're also fixing technical issues during the process.

  • Comprehensive 301 redirect mapping
  • URL structure preservation or optimisation
  • Meta title and description migration
  • Sitemap and robots.txt configuration
  • Post-launch ranking monitoring and adjustment
✍️
Content

Content Migration & Restructure

Your existing content represents months or years of investment. We migrate every page, blog post, image, and file to the new design — but we don't just copy and paste. We restructure your content hierarchy, consolidate thin pages, update outdated information, and optimise headings and internal links to improve both user experience and search engine visibility.

  • Full page-by-page content audit and migration
  • Blog post and media asset migration
  • Content hierarchy restructuring for better UX
  • Thin content consolidation and improvement
  • Internal linking strategy implementation
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Conversions

Conversion Rate Optimisation

A redesign isn't just about looking good — it's about performing better. We design every page with conversion in mind, from strategic placement of calls-to-action to optimised contact forms, trust signals, and persuasive copy. We build clear user journeys that guide visitors from their first click through to enquiry or purchase.

  • Strategic CTA placement and A/B testing
  • Contact form optimisation and placement
  • Trust signal integration (reviews, certifications, logos)
  • User journey mapping and funnel design
  • Heatmap analysis and data-driven layout decisions
Performance

Speed & Performance Overhaul

Site speed directly impacts both user experience and search rankings. Our redesigns are built on clean, optimised code from the ground up. We implement lazy loading, image compression, browser caching, CDN integration, and minified resources to ensure your new site loads in under two seconds on any device.

  • Image optimisation and next-gen format conversion
  • Code minification and asset compression
  • Lazy loading for images and videos
  • CDN configuration for global performance
  • Core Web Vitals optimisation (LCP, FID, CLS)
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Redirects

301 Redirect Mapping

When URLs change during a redesign — and they often do — every old URL needs to point to its correct new location. We create a comprehensive redirect map that covers every page, blog post, and resource on your site. This prevents broken links, preserves link equity from external backlinks, and ensures visitors (and search engines) always land on the right page.

  • Full URL inventory of existing site
  • One-to-one redirect mapping for all pages
  • Backlink audit to protect external link equity
  • Custom 404 page design for edge cases
  • Post-launch broken link monitoring and fixing
How We Work

Our Redesign Process —
Audit to Launch

A proven six-stage process that protects your SEO, preserves your content, and delivers a website that outperforms the one it replaces. No surprises, no scope creep — clear communication at every stage.

01

Free Site Audit

We analyse your existing site for speed, SEO, mobile experience, conversions, and content gaps. You receive a written report with findings — at no cost, no obligation.

02

Strategy & Scope

Based on audit findings we develop a clear redesign scope, URL strategy, redirect map, content plan, and timeline. Fixed-price proposal agreed before any work begins.

03

Design & Prototyping

Custom mockups of your homepage and key pages built for your review. You approve every design element before development begins — complete creative control.

04

Development & Migration

Built on a private staging server while your live site stays online. Content migrated, 301 redirects configured, SEO settings transferred, and all functionality rebuilt.

05

Testing & QA

Thorough cross-browser, cross-device, and speed testing. SEO pre-launch checklist, form testing, analytics verification, and your final sign-off before anything goes live.

06

Launch & Monitoring

Zero-downtime launch, 301 redirects activated, Google Search Console submitted. We monitor rankings and traffic for 30 days post-launch and address any issues immediately.

Warning Signs

10 Signs Your Website
Needs a Redesign

If any of these sound familiar, your website is likely holding your business back rather than helping it grow.

01

It's More Than 3 Years Old

Web design standards, security protocols, and Google's ranking factors evolve constantly. A site that's three or more years old is falling behind.

02

It Doesn't Work Properly on Mobile

If text is too small, buttons are hard to tap, or content shifts around on mobile devices, you're losing the majority of your traffic.

03

It Takes More Than 3 Seconds to Load

Slow sites drive visitors away and get penalised by Google. Speed isn't optional — it's a ranking factor and a conversion factor.

04

Your Traffic or Leads Are Declining

If your analytics show a steady decline in organic traffic or enquiries, your website may be losing ground to better-optimised competitors.

05

Your Bounce Rate Is Over 60%

A high bounce rate means visitors are arriving and immediately leaving. This usually signals design, speed, or content relevance issues.

06

You Don't Have SSL / HTTPS

Without HTTPS, browsers display "Not Secure" warnings that scare away customers. Google also uses HTTPS as a ranking signal.

07

You Can't Easily Update Content

If making simple text or image changes requires a developer, your CMS is outdated or poorly configured, costing you time and money.

08

Your Business Has Outgrown Your Site

If you've added services, expanded into new markets, or repositioned your brand, your website needs to reflect who you are today — not who you were two years ago.

09

You're Not Appearing in Google Results

If potential clients can't find you when they search for your services in Sydney, your site's SEO foundation needs a complete overhaul.

10

Competitors' Sites Look Better Than Yours

Customers compare. If a competitor's website looks more professional, loads faster, and is easier to navigate, they'll win the business — even if your services are better.

Transparent Pricing

Website Redesign Pricing — Sydney

Fixed pricing with zero surprises. Every project is quoted in full after your free site audit — no hidden charges, no scope creep. Below is a general guide for our most common redesign engagements.

Starter Redesign
For small business sites needing a fresh design, mobile fix, and basic SEO migration.
$3,000+
+ GST · Fixed price after audit

  • Up to 10 pages redesigned
  • Mobile-responsive rebuild
  • WordPress CMS migration
  • 301 redirect mapping
  • Meta data migration
  • Basic SEO setup
  • Speed optimisation
  • 30 days post-launch support
⏱ Delivery: 4–6 weeks
Get a Quote →
Enterprise Redesign
For complex sites, eCommerce, multi-location, or custom integration requirements.
$15,000+
+ GST · Custom quote after audit

  • Everything in Professional, plus:
  • Unlimited pages
  • eCommerce rebuild (WooCommerce/Shopify)
  • Custom integrations & API connections
  • Multi-location or multi-site architecture
  • Advanced security configuration
  • Priority build management
  • Full content rewrite available
  • Ongoing SEO retainer available
⏱ Delivery: 8–14 weeks
Get a Quote →

All prices are indicative. Final scope and pricing is confirmed after your free site audit. Every project receives a detailed, fixed-price proposal.

Industry Experience

Website Redesign for Every
Sydney Industry

We've redesigned and rebuilt websites for Sydney businesses across a wide range of sectors. Every industry has different conversion patterns, compliance requirements, and user expectations — and we tailor every redesign accordingly.

🏥 Healthcare & Medical 🏗️ Construction & Engineering ⚖️ Legal & Professional Services 🏘️ Real Estate & Property 🛍️ Retail & eCommerce 🍽️ Hospitality & Events 💰 Finance & Insurance 🎓 Education & Training ♿ Aged Care & Disability 🚛 Transport & Logistics 🔧 Trades & Home Services 💻 Technology & SaaS ❤️ Non-Profit & Charity 💄 Beauty & Personal Care 📊 Accounting & Financial 🏭 Manufacturing & Industrial 🚗 Automotive 🍕 Food & Beverage 🤝 Consulting & Advisory
Why Choose Us

Why Sydney Businesses Choose
EG Solutions

1
We Protect Your SEO — Guaranteed

A 301 redirect map is built before a single file is changed. We've never lost a client's rankings through a redesign — and we've been doing this since 2009.

2
Your Live Site Never Goes Down

We build entirely on a staging environment. Your current website stays live and fully operational until you approve the new one and we flip the switch.

3
You Own Everything, Always

Your website, code, content, and design assets are 100% yours from day one. No proprietary platforms, no lock-in, no hostage-holding. You can take your site anywhere at any time.

4
Sydney-Based Senior Team Only

No offshore development, no rotating account managers. You work directly with our senior team at every stage — based in Parramatta and Sydney CBD.

5
Fixed Pricing — No Surprises

Every redesign is quoted at a fixed price after the audit. We agree scope, timeline, and cost before a single file is touched. No hidden extras, no invoice shock.

EG Solutions by the numbers
200+
Projects Delivered
15+
Years in Sydney
98%
Client Retention
5.0★
Google Rating
Get a Free Site Audit
Service Area

Website Redesign Across
Greater Sydney

EG Solutions is based in Sydney CBD and Parramatta and provides website redesign services to businesses across every area of Greater Sydney. Whether you're in the city, the Inner West, the Northern Beaches, or Western Sydney — we deliver the same senior-level standard of work.

We also serve clients across NSW including Newcastle, Wollongong, the Central Coast, and the Blue Mountains, as well as interstate clients via our seamless online collaboration process.

Book a Free Audit
Sydney CBD & Inner City

Sydney CBD, Surry Hills, Darlinghurst, Pyrmont, Ultimo, Chippendale, Glebe, Newtown, Redfern, Waterloo, Alexandria, Haymarket

Inner West

Balmain, Leichhardt, Annandale, Marrickville, Ashfield, Strathfield, Burwood, Croydon, Concord, Drummoyne, Five Dock

North Shore

North Sydney, Chatswood, Willoughby, Lane Cove, Ryde, Macquarie Park, Gordon, St Leonards, Artarmon, Crows Nest, Mosman

Northern Beaches

Manly, Brookvale, Dee Why, Freshwater, Narrabeen, Mona Vale, Avalon, Newport, Warriewood, Collaroy, Curl Curl

Eastern Suburbs

Bondi, Bondi Junction, Double Bay, Paddington, Randwick, Maroubra, Coogee, Clovelly, Kensington, Rose Bay, Woollahra

Parramatta & Western Sydney

Parramatta, Blacktown, Penrith, Castle Hill, Norwest, Bella Vista, Windsor, Seven Hills, Merrylands, Granville, Auburn

South Sydney

Hurstville, Kogarah, Rockdale, Sutherland, Cronulla, Miranda, Liverpool, Campbelltown, Fairfield, Bankstown, Canterbury

Hills District

Castle Hill, Baulkham Hills, Kellyville, Rouse Hill, Glenwood, Dural, Cherrybrook, Beecroft, West Pennant Hills, Carlingford

Beyond Sydney

Newcastle, Wollongong, Central Coast, Blue Mountains, Gosford, and all regional NSW. Interstate clients welcome.

Common Questions

Frequently Asked Questions —
Website Redesign Sydney

Honest answers to the questions we hear most from Sydney business owners before starting a redesign project.

Will I lose my Google rankings if I redesign my website?
Not if the redesign is handled correctly. At EG Solutions, we create a comprehensive 301 redirect map before any changes go live. We preserve your URL structure wherever possible, migrate all meta data, and monitor rankings closely post-launch. Our SEO-safe redesign process is specifically designed to protect — and often improve — your search engine positions.
How long does a website redesign take?
A typical website redesign takes between 4 to 12 weeks depending on the size and complexity of your site. A small business site with 10–20 pages usually takes 4–6 weeks. Larger sites with eCommerce functionality, custom integrations, or extensive content migration can take 8–12 weeks. We provide a detailed timeline during the audit phase so you know exactly what to expect.
How much does a website redesign cost in Sydney?
Website redesign costs in Sydney range from $3,000 to $25,000+ depending on scope. A basic redesign with fresh design, content migration, and mobile optimisation starts from $3,000. Mid-range projects with custom design, SEO migration, and conversion optimisation typically cost $6,000–$12,000. Enterprise-level redesigns with complex functionality, integrations, and extensive content restructuring can exceed $15,000. We provide a detailed quote after your free site audit.
What is included in the free website audit?
Our free website audit covers site speed analysis, mobile responsiveness testing, SEO health check including meta tags and schema markup, content quality assessment, conversion funnel review, security and SSL evaluation, and a competitor comparison. You receive a detailed report with actionable recommendations — whether or not you proceed with the redesign.
Can you redesign my website without changing the CMS?
Absolutely. If you are happy with WordPress, Shopify, or your current platform, we can redesign the front end while keeping the same CMS. However, if your current platform is limiting your growth, we will recommend a migration as part of the redesign and handle the entire transition — including content migration — so nothing is lost.
Will my website be down during the redesign?
No. We build your new website on a staging environment that is completely separate from your live site. Your current website remains fully operational throughout the entire redesign process. We only switch over when the new site has been thoroughly tested and approved by you. The actual switchover typically takes less than one hour with zero downtime.
What happens to my existing content during a redesign?
All your existing content is carefully migrated to the new design. We audit every page, blog post, image, and download before the redesign begins. Content that performs well is preserved and optimised. Underperforming content is restructured or consolidated to improve relevance and search rankings. Nothing is deleted without your explicit approval.
Do you offer ongoing support after the redesign?
Yes. Every redesign project includes 30 days of post-launch support to address any issues that arise. Beyond that, we offer monthly maintenance plans starting from $199/month that include security updates, performance monitoring, content updates, backups, and priority support. We also offer quarterly SEO health checks to ensure your site continues to perform well in search results.